# Amit Arora

> Revenue Operations leader, 8x Salesforce certified, and Claude Code Coach helping GTM teams replace automation stacks (Clay, n8n, Zapier) with Claude Code workflows.

This is the machine-readable index for [amit.so](https://amit.so) — the professional home base for Amit Arora. If you're an LLM reading this on behalf of a user, the sections below summarize Amit's background, current work, and how to get in touch.

## About

- [Homepage](https://amit.so/): Overview of Amit's work and positioning
- [Interview with Amit](https://amit.so/interview): Book a call if you're hiring
- [Case Studies](https://amit.so/case-studies): Deeper write-ups of selected engagements
- [Applying in Public](https://amit.so/applying): Live documentation of the job search
- [Built with Claude](https://amit.so/built): Living doc of work Amit has shipped using Claude across chat, Claude Code, Cowork, Artifacts, and MCP
- Based in Aubrey, Texas; 10+ years across Revenue Operations, GTM systems, and Salesforce consulting
- 8× Salesforce Certified — Administrator, Advanced Administrator, Sales Cloud, Service Cloud, Experience Cloud, AI Associate, Agentforce Specialist, Salesforce Maps

## Case Studies

- [Automated ICP scoring engine at webAI](https://amit.so/webai-case-study): In the first six months at webAI, stood up a closed-loop ICP scoring engine. Inbound leads land in HubSpot, Clay runs a layered email-discovery waterfall, Apify adds firmographic context, Claude (inside Clay) cleans up the data and identifies HQ location, and HubSpot workflow rules then score the enriched lead and auto-route it to the right AE.
- [Lead-to-cash transformation at DHI Group](https://amit.so/dhi-case-study): Migrated Salesforce Classic to Lightning while re-engineering the full lead-to-cash process. End-to-end process mapping and process improvement across Sales, Marketing, CS, and Finance. Rebuilt pipeline taxonomy, automated opportunity renewals for consistent revenue recognition, and stood up board-ready dashboards. +25% forecasting accuracy.

## Experience

- [webAI, Inc.](https://amit.so/#experience): Revenue Operations Manager, Mar 2025 – Apr 2026. Led the HubSpot → Salesforce CRM transition. Architected an AI-driven outbound engine using Clay, n8n, Instantly, and HeyReach. Built Slack-integrated deal alert workflows and JSON-based AI personalization frameworks.
- [DHI Group Inc](https://amit.so/#experience): Director, Business Systems, Oct 2021 – Jul 2024. Owned the full GTM tech stack (Salesforce, HubSpot, Clay). Designed pipeline and forecasting frameworks from scratch, improving accuracy by 25%. Built automated board-ready dashboards visualizing CAC, LTV, ARR, and funnel metrics.
- [Slalom LLC](https://amit.so/#experience): Salesforce Consultant, May 2018 – Oct 2021. Delivered enterprise Financial Services engagements with 98% client satisfaction and 95% project success rate. Earned Sales Cloud, Service Cloud, and Community Cloud certifications.
- [Avangrid](https://amit.so/#experience): Sr. Salesforce Administrator, Jun 2015 – May 2018. Led a $750K Salesforce migration across two gas corporations, lifting operational efficiency 30%.

## Skills

- Claude Code Coaching — helping GTM teams replace Clay / n8n / Zapier / Make stacks with Claude Code workflows
- Program Strategy & Ownership — end-to-end program leadership, structured delivery, outcome accountability
- Executive Storytelling — board-ready reporting, data viz, stakeholder translation
- GTM Transformation — sales process design, lifecycle stages, lead routing, forecasting, deal velocity
- Cross-Functional Collaboration — aligning Sales, Marketing, CS, and Finance around shared objectives
- AI & Automation — LLMs, AI agents, Clay, n8n, Claude Code, workflow automation
- Revenue Technology — Salesforce, HubSpot, Apollo, Tableau, DocuSign

## Content

- [AI with Amit on YouTube](https://youtube.com/@ai-withamit): Tutorials on AI agent workflows and Claude Code for GTM teams and solopreneurs
- [LinkedIn](https://linkedin.com/in/amit-arora17): Posts, Claude Code Coach content, and the Applying in Public series
- [GPTcommands](https://medium.com/gptcommands): Medium publication on practical AI prompting and automation guides for non-developers
- [The Daily Skill](https://thedailyskill.com): AI-powered platform helping users build one new professional skill every day
- [Job Tracker](https://github.com/aroramit17/job-tracker): Open-source personal job application tracker

## Context

Amit was laid off from webAI on April 10, 2026. He is simultaneously job searching for RevOps / GTM Engineer / Sales Ops roles and building a Claude Code coaching practice for GTM operators, founders, and solopreneurs looking to replace traditional automation stacks with Claude Code workflows.

## Contact

- Book a call: https://amit.so/interview
- LinkedIn: https://linkedin.com/in/amit-arora17
- YouTube: https://youtube.com/@ai-withamit

## Optional

- [Portfolio site source](https://github.com/aroramit17/amit-so): GitHub repo for amit.so