Selected Work
Case Studies
A deeper look at a few engagements — the context, the approach, and the outcome. New studies added as they're written up.
Revenue Operations
Automated ICP scoring engine at webAI
Inside the first six months at a VC-backed AI startup, stood up a closed-loop ICP scoring engine that enriches and routes every inbound lead automatically.
Read the story → GTM Systems & Business TransformationLead-to-cash transformation at DHI Group
Migrated Salesforce Classic to Lightning while re-engineering the full lead-to-cash process — pipeline taxonomy, forecasting, and automated opportunity renewals included.
Read the story →Have a similar problem?
If any of these engagements map to work you're scoping — in RevOps, GTM engineering, or Claude Code workflows — let's talk.
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