Amit Arora
I build the GTM operating system your revenue team is missing.
10+ years driving GTM transformation
Your revenue data is in five places and nobody trusts the forecast. Your pipeline looks healthy on the dashboard but stalls in the board meeting. Sales, Marketing, CS, and Finance each have their own definition of a qualified deal. That is the work I come in and fix.
Deep fluency across Salesforce, HubSpot, Clay, and the modern AI/automation stack — combined with the cross-functional program leadership to align Sales, Marketing, CS, and Finance around one GTM operating model.
10+ years of track record: +25% forecasting accuracy at DHI Group, 98% client satisfaction across enterprise Salesforce delivery at Slalom, a $750K CRM migration at Avangrid, and the first RevOps function stood up from scratch at a VC-backed AI startup. Honest numbers that board meetings get run on.
Case Studies
View all →Where I've Made Impact
webAI, Inc.
Revenue Operations ManagerStood up the RevOps function from scratch at a VC-backed AI startup. Owned the HubSpot → Salesforce transition, built a closed-loop ICP scoring engine (HubSpot + Clay + Apify + Claude) that enriches and routes every inbound lead the same day, and designed the pipeline taxonomy, forecasting logic, and executive reporting that Sales and Finance now run on.
DHI Group Inc
Director, Business SystemsOwned the full GTM tech stack (Salesforce, HubSpot, Clay) and led a Classic → Lightning migration while re-engineering the lead-to-cash process. Built pipeline and forecasting frameworks from scratch — +25% forecasting accuracy and the board dashboards leadership actually used.
Slalom LLC
Salesforce ConsultantDelivered enterprise Salesforce solutions in Financial Services — 98% client satisfaction, 95% project success rate, and Sales/Service/Community Cloud certifications earned on the job. Primary client point of contact on multi-cloud programs.
Avangrid
Sr. Salesforce AdministratorOwned CRM operations across the energy portfolio. Led a $750K Salesforce migration for two gas corporations — +30% operational efficiency — and established the foundational admin practices the org still runs on.
8× Salesforce Certified
Career Map
Tap a company to open the milestones for that chapter.
Side Projects & Content
AI with Amit
Teaching SMBs and solopreneurs how to implement AI agent workflows using Clay, n8n, Claude Code, and more.
→GPTcommands
A Medium publication focused on real-world AI prompting, use-cases, and automation guides for non-developers.
→The Daily Skill
An AI-powered platform helping users build one new professional skill every day through bite-sized lessons.
→Job Tracker
A personal job application tracker to organize the job search with status tracking and notes.
→Let's Talk
If your team needs someone to own the GTM operating system end to end — from Salesforce architecture to pipeline, forecasting, and AI-powered automation — book 15 minutes. No pitch, just a conversation about what you actually need.
Prefer email? Email me